I've been lovingly referred to as a “Marketing MacGyver” as well as a creative mental patient, which I guess pretty much sums it up. I invest heavily in being the contrarian, and have spent a career honing in on what others simply fail to recognize and capitalizing on it in order to secure a unique strategic advantage. I could care less about what others are attempting to execute due to the fact that I have no first-hand knowledge of their end result. Rather, I focus on what they're not. I believe THAT is where the true secret to marketing resides. If you've come to Marketing Without Pants looking for someone to help you with your strategic social media marketing (SMM) and content creation - let me guide you.